One night, post-conference in Cali, post-drinks, post-“WTF are we doing next?”—“Tits R Cool” the clothing line dropped like thunder from Dave’s mouth to Jenn’s ears. Dave’s lifelong catchphrase that he slung around in the strip club like a dancer slithering on a dance pole turned from man motto, to battle cry, to Jenn and Dave’s brand mission. To round out the rock n roll renegade, they teamed up with MTV celebrity Diggity Dave from “Pimp my Ride” who lived among the detonation generation that Dave and Jenn were targeting like US missiles on Bin Laden’s forehead. Diggity Dave would bring their vision from paper, to pulpit, to production for their bust out clothing line that they had been dreaming about for years. With Nippsy as the badass cyber mascot and a don’t-give-a-f*** attitude in every stitch, this line wasn’t made for the woke. It was made for people who live fast and inevitably leave a good-looking corpse.
Tits R Cool ain’t just a clothing company, It’s a lifestyle for the bold. For the ones who golf in boots, wheel through the mud, chug beers at bonfires, and scream along to the music that raised them on the radio. It’s snark, style, and zero apologies. If you’re easily offended—don’t worry, this isn’t for you. But if you live outside the lines and know damn well that everyone loves boobs—even babies—then welcome to the tribe. We are real humans, that started a real human company, that loves all humans.
This is your skin-uniform—wear it loud!!! Because ALL TITS ARE COOL!
Dave grew up with oil under his nails and fire in his chest. He was born in Chicago and bred in West Phoenix, and because of his “never rely on anyone but yourself” mentor of a father, Dave was wrenching on diesel rigs while most kids were chasing the ice cream truck. Dave took that grit and built their flagship shop “Auto Xtreme” from the ground up, the first German auto repair shop in the Northwest Valley of Peoria Arizona. Grinding through long days, a location malfunction and working long weeks but not on Sunday Funday’s, Dave was an early student of ~ hustle beats exposure~ He applied and re-applied a philosophy which he says to this day “never surrender, break rules and never bow out.”
Jenn? Straight savage. She was a bartender by night, breaking bad by day and was studying business where the good taught her, the bad built her, and the ugly is where she dirty’ed up to get pretty’ed up.— Jenn was part chemistry nerd, part marketing assassin and part alpha entrepreneur. Jenn brought those weapons to “Auto Xtreme” and helped take it to the “Xtreme” next level. Jenn and Dave met in the middle of the grind and never looked back. From busted tools and bar tabs to building their own empire, they turned chaos into a craft.
For over 25 years, Diggity Dave has made an unforgettable impact in entertainment. From his early days as a recording artist with Arista and Warner Brothers Records to co-hosting the iconic “Pimp My Ride” on MTV, his influence spans globally. With over 90 episodes under his belt on “Pimp my Ride”, the show remains a cultural juggernaut and is still watched all over the world, with new audiences becoming fans every year. Diggity’s television journey continued with “Battleground Earth,” alongside Tommy Lee “Motley Crue” and famed rapper/actor Ludacris. Diggity also appeared on several other networks including Spike, The Food Network, Discovery and many more. Beyond TV, he’s diversified into hair products, clothing lines, and his paintings have been showcased in 17 galleries nationwide. In 2018, he showcased his versatility by writing, directing, and starring in a feature film. Diggity’s production company develops reality content and movie scripts, with multiple shows in the works. His attendance at one of the most prestigious film and marketing schools underscores his mastery in the field. As a master director of commercials, content building, marketing, and branding, Diggity’s expertise shines through. 2025 brings new heights with the founding of the multi-versatile marketing company “The Product Marketing Agency”. With boundless ambition, Diggity’s journey promises more accolades as he continues to merge his Hollywood vision with 21st century technology and a relentless drive for all things creative.
At Tits R Cool, we empower and celebrate all bodies with bold, inclusive and stylish clothing that embraces individuality and shouts to the adventurous. We’re committed to fostering confidence and breaking stereotypes with our flair for coloring outside the lines.
To redefine fashion as a platform for self-expression where everyone feels celebrated and empowered. Tits R Cool aspires to lead with authenticity and will inspire global conversations about body positivity.
Fuel your inner fire with fearless style!
At Tits R Cool, our bold, edgy clothing brand is all about celebrating confidence, individuality, and breaking taboos with a purpose. We chose to support the Breast Cancer Research Foundation (BCRF) because their mission aligns with our vibe: fearless, impactful, and real. Breast cancer affects millions worldwide, and BCRF is the largest private funder of breast cancer research, driving cutting-edge science to prevent, treat, and find a cure. Their focus on innovative research, with an estimated 88 cents of every dollar going directly to science and patient care, matches our commitment to making a tangible difference.
Our brand name, Tits R Cool, is a playful yet provocative nod to body positivity and self-love, but it also carries a deeper message: we’re here to spark conversations about breast health and survival. We’re not just selling tees—we’re helping to fund breakthroughs that save lives. We’re proud to wear our hearts on our sleeves (and chests) for a cause that’s as fierce as our brand. Join us in supporting BCRF—because Tits R Cool and so is a future free from breast cancer.
